The Hawaiian Video Marketing Boom: Insights from Honolulu’s Top Videographer

The Role of Video in Hawaii Business Marketing and Social Media Strategy in 2024: Spotlight on Shaun Goo, a Leading Content Creator

November 23, 2023
The Hawaiian Video Marketing Boom: Insights from Honolulu’s Top Videographer

In 2024, video content has become a crucial element in business marketing, particularly in Hawaii. The rise of digital media has changed the way brands engage with their audiences, and video now plays a key role in marketing and social media strategies. In the heart of Honolulu, videographer Shaun Goo is making a significant impact. Known for his work that captures local businesses and the essence of Hawaii, Shaun stands out as a talented figure in the world of video creation.

The Growing Importance of Video in Business Marketing

In today’s fast-paced digital world, video content has become a critical component for businesses, particularly in Hawaii, where the vibrant culture and picturesque landscapes offer a rich canvas for storytelling. Video marketing offers numerous advantages:

  • Engagement: Videos are inherently engaging, capturing the attention of audiences more effectively than text or static images.
  • Storytelling: Hawaii’s unique culture and scenic beauty provide endless opportunities for storytelling, which is most vividly captured through video.
  • Emotional Connection: Videos can evoke emotions and create a deeper connection with the audience, essential for brand building.
  • SEO Benefits: With search engines favoring video content, incorporating videos into your strategy can significantly improve your online visibility.
  • Social Media Reach: Platforms like Instagram, TikTok, and YouTube thrive on video content, offering businesses a vast audience.
According to a study by HubSpot, 88% of video marketers reported that video gives them a positive ROI — a significant increase from just 33% in 2015.

Shaun Goo: Bringing Hawaii’s Stories to Life

In the heart of Honolulu, Shaun Goo stands as a testament to the impact of video in capturing and conveying the essence of Hawaii. His decade-long journey in media production reflects a deep passion for documentaries, landscapes, and the stories of people.

  • Background and Expertise: Born and raised in Hawaii, Shaun's familiarity with the local landscapes and culture brings an authentic touch to his work. His expertise in documentaries allows him to craft compelling narratives that resonate with viewers.
  • Collaborations with Industry Leaders: Shaun’s portfolio boasts collaborations with prominent names like Anthology, Modern Luxury, Olomana Loomis, and Hawaii Gas. These partnerships highlight his ability to adapt to different styles and requirements, making him a versatile asset for any business.
  • A Passion for Exploration: Shaun’s personal adventures, from hiking in Manoa’s jungles to exploring the evolving facets of Honolulu's community, culture, and cuisine, fuel his creative vision. This exploration translates into his work, offering viewers a genuine glimpse of Hawaii.
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Impact of Shaun Goo’s Work on Local Businesses

Shaun Goo’s videography is not just about capturing images; it’s about telling stories that matter. For Hawaii businesses, this means:

  • Enhanced Brand Identity: Through his lens, Shaun helps businesses showcase their brand story in a way that aligns with Hawaii’s unique identity.
  • Increased Engagement: His videos are tailored to captivate audiences, leading to higher engagement on social media and other digital platforms.
  • Authentic Marketing Content: Shaun’s deep understanding of Hawaii’s essence allows him to create content that is authentic and relatable, an important factor in building trust with the audience.

Video Marketing Trends and Statistics

  1. Increasing Video Consumption: Consumers are increasingly engaging with video content. For instance, a report by Cisco predicted that by 2022, online videos would make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
  2. Impact on Purchase Decisions: According to a survey by Wyzowl, around 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
  3. Preference for Video Content: HubSpot revealed that 54% of consumers want to see more video content from a brand or business they support.
  4. Social Media Engagement: Videos are shared 1200% more times than links and text combined, according to G2. Also, social video generates 1200% more shares than text and image content combined, as per Wordstream.

Trends in Social Media Platforms

  1. Growth of Video on Platforms like TikTok and Instagram: Platforms like TikTok and Instagram (with its Reels feature) have shown explosive growth, largely driven by short-form video content. This indicates a shift in consumer preferences towards more engaging, visually appealing content.
  2. Live Streaming Popularity: Live streaming has become increasingly popular. Facebook reported that live streaming content quadruples the engagement of traditional videos.
  3. YouTube’s Dominance: YouTube remains the second most popular search engine after Google, emphasizing the critical role of video content in search and discovery.

Travel and Lifestyle Marketing Stats

  1. Visual Appeal of Destinations Like Hawaii: Destinations with rich natural landscapes and cultural backgrounds, such as Hawaii, benefit greatly from video content, which can more fully capture and convey their unique appeal.
  2. Increased Engagement with Authentic Content: There’s a growing trend of audiences seeking authentic, relatable content over polished advertisements. This is particularly true in the travel and lifestyle sectors, where personal stories and experiences resonate strongly.
  3. Utilizing User-Generated Content: Leveraging user-generated content in marketing strategies is becoming more popular, especially in travel and hospitality. Videos created by users or influencers can have a more genuine appeal.

Video Marketing ROI and Effectiveness

  1. High ROI: According to a study by HubSpot, 88% of video marketers reported that video gives them a positive ROI — a significant increase from just 33% in 2015.
  2. Effectiveness in Storytelling: Videos are highly effective in storytelling, crucial for brands to connect emotionally with their audience. This is especially relevant in sectors like tourism, where storytelling can be a powerful tool to attract visitors.
  3. Influence on SEO: Including a video on your website can increase the chance of a front-page Google result by 53 times, as per Moovly.


As we look towards the future of marketing in Hawaii, the role of video cannot be overstated. It’s a medium that offers richness in storytelling, engagement, and emotional connection unparalleled by any other. Shaun Goo represents the pinnacle of this medium in Honolulu, bringing an unmatched depth of knowledge, passion, and creativity to the field. For businesses in Hawaii looking to elevate their marketing and social media strategy, embracing video and talents like Shaun Goo is not just a choice but a necessity in the evolving digital landscape of 2024.